Martyn Lewis is the Chair of the Advisory Committee to the Sales Enablement Community of Practice for ASTD. In his position of chair of the committee he led the work that culminated in the Strategic Alignment Model for Sales Training. He has a 35 year career in sales and marketing, including founding Market-Partners a sales consulting company, and 3g Selling a company focused upon the delivery of highly effective live virtual sales training. He has lived and worked in the UK, Canada, and now California. His work has been translated into nine languages and has been implemented across industries in 37 different countries. He is passionate about sales, and helping organizations to invest in sales development initiates that offer swift, sustainable, and significant business results.