Rick Burton is the David B. Falk Professor of Sport Management at Syracuse University and Syracuse’s former faculty athletics representative to the NCAA and Atlantic Coast Conference (ACC). He is a regular columnist for Sports Business Journal and Sportico. He is co-author of numerous books, including Forever Orange: The Story of Syracuse University, 20 Secrets to Success for NCAA Student-Athletes Who Won't Go Pro, and Sports Business Unplugged: Leadership Challenges from the World of Sports.