Webvent Academy

Bringing Professionals Together

Defining Your Personal Brand

Friday, March 28, 2014 12:00pm - 1:00pm EDT  
Host: Association for Talent Development
By: Dorie Clark

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What do you want to be known for? To succeed in today’s competitive job market and build the career you want, you need to define your personal brand and ensure others understand the contribution only you can make.

In this webcast, former presidential campaign spokeswoman Dorie Clark, author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013) will discuss concrete strategies to help you build a powerful brand. You’ll learn how to:

• Identify the unique leverage - whether it's skills, experience, or mindset - that makes you valuable in a new context
• Create a compelling narrative that draws professional opportunities to you
• Build your credibility so you're perceived as an authority in your chosen field
• Identify the people whose help you'll need - mentors, sponsors and allies- and mobilize them on your behalf
• Enhance your impact and dramatically increase the number and quality of people who recognize your professional value


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Dorie Clark
Dorie Clark

Dorie Clark is a marketing strategy consultant and frequent contributor to the Harvard Business Review and Forbes. Recognized as a “branding expert” by the Associated Press and Fortune, she is the author of Reinventing You: Define Your Brand, Imagine Your Future, published by Harvard Business Press. Clark consults and speaks for a diverse range of clients, including Google, the World Bank, Microsoft, Morgan Stanley, the Ford Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service.  A former presidential campaign spokeswoman, Clark is an adjunct professor of business administration at Duke University’s Fuqua School of Business. She has been named to the Huffington Post’s “100 Must Follow on Twitter” list for 2013 and 2014, and to the #Nifty50 list of top women on Twitter.