Webvent Academy

Bringing Professionals Together

From Searching to Shopping: Leveraging E-Commerce Within Your LMS

Tuesday, September 30, 2014 2:00pm - 3:00pm EDT  
Host: Association for Talent Development
By: Eli Ruvalcaba, Solutions Architect, Synegen

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An extensive catalog of training content provides tremendous value to an organization and its learners, but ensuring that learners can easily find and access the courses and resources they’re looking for is crucial. Luckily, there are many creative ideas that we can borrow from online retail to help learners find what they’re looking for and even discover content they didn’t know they needed. Finding ways to increase user adoption ensures your learning resources are used and valued!

In this session we will explore ways to leverage e-commerce capabilities to enhance the traditional training and development searching experience. You will learn how to:

  • Replace the standard enrollment processes with an intuitive shopping experience.
  • Expand the reach of your content through targeted promotions.
  • Leverage cross-sell offerings.
  • Monetize content to external users’ bases.


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Eli Ruvalcaba
Eli Ruvalcaba

Solutions Architect, Synegen

Elias Ruvalcaba has eight years of experience as a techno-functional business analyst across a variety of fields: education, supply chain, marketing, and e-commerce. For the last two years, Elias has been synthesizing stakeholder business objectives into functional solutions resulting in dynamic learning platforms. Elias is currently a solutions architect at Synegen, a technology services company that specializes in software solutions.


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