Webvent Academy

Bringing Professionals Together

Maximizing the Effectiveness of Sales Training

Tuesday, August 12, 2014 2:00pm - 3:00pm EDT  
Host: Association for Talent Development
By: Norman Behar, Managing Director and CEO, Sales Readiness Group and Ray Makela, Managing Director, Sales Readiness Group

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Companies spend about $20 billion a year on various forms of sales training. Still, many sales leaders report low ROIs from their sales training initiatives. So how can you ensure that your investment in sales training is producing great results?

Join us for this complimentary webinar as Norman Behar and Ray Makela, managing directors of the Sales Readiness Group, discuss five essential factors that can help you achieve sustainable success from your investment in sales training programs.

Learn how to:

  • Motivate your team for training success.
  • Reinforce training to turn new skills into lasting habits.
  • Hold reps accountable for applying new skills.


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Norman Behar
Norman Behar

Managing Director and CEO, Sales Readiness Group

Norman Behar is a proven sales leader with over 25 years of CEO and senior sales management experience. Previously, Norman served as president and CEO of Catapult, Inc., a leading provider of personal computer training services, where he oversaw the company’s operations and managed its growth and expansion into more than 20 major markets across the United States. Under Norman’s leadership, revenues increased significantly and the company was sold to IBM. Earlier in his career, Norman was senior vice president of corporate and government sales with Egghead Software. As founder of the business unit of Egghead Software, Norman built and managed a national direct sales organization responsible for over $300 million in annual revenue. Norman received his BA from the University of Washington.

Ray Makela
Ray Makela

Managing Director, Sales Readiness Group

Ray Makela is a proven business and sales leader with over 20 years of management, consulting, and sales experience. Prior to joining SRG, Ray served as chief customer officer (CCO) at Codesic Consulting, where he was responsible for business development, managing customer relationships, and the development and implementation of Codesic's sales training initiatives. Previously, Ray held management positions at Accenture and Claremont Technology Group were he was a management consultant and trainer in the change management practice. Ray also served as an officer in the United States Navy and an assistant professor of naval science at the University of Southern California. Ray earned his BA in speech communications from the University of Washington, and an MPA in public administration and information systems management from the University of Southern California.


  • Sales Readiness Group

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