Webvent Academy

Bringing Professionals Together

2015 Sales Execution Trends Research Results

Wednesday, March 18, 2015 2:00pm - 3:00pm EDT  
Host: Association for Talent Development
By: Christopher Faust, Chief Marketing Officer, Qvidian and Amanda Wilson, Marketing Director, Qvidian

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Qvidian recently surveyed sales and marketing executives from companies around the globe to better understand their outlook for 2015. Please join Qvidian’s Chief Marketing Officer Christopher Faust and Marketing Director Amanda Wilson for a live webinar as they review the results of the annual State of Sales Execution Survey, which include key objectives for sales organizations in 2015, the challenges and obstacles they expect to face, and the investment areas needed to improve sales execution.

Attendees will receive valuable insight into this year’s sales trends:

  • Executive management priorities imply that most organizations will continue to be in growth mode for 2015.
  • Slow sales rep ramp-up continues to be the hurdle for organizations achieving quotas.
  • Efficiency remains a priority for organizations with increasing upsell and cross-sell efforts, and they are streamlining sales processes to meet this objective.


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Christopher Faust
Christopher Faust

Chief Marketing Officer, Qvidian

Christopher is responsible for all global marketing, business development, and go-to-market strategies at Qvidian. As an accomplished global marketing executive with deep domain expertise in the technology sector, Christopher has a proven track record with high-growth companies. Most recently he was with SumTotal Systems (acquired by Vista Equity Partners), where he led integration and transformation across four successful mergers and acquisitions transactions while delivering dynamic marketing initiatives that resulted in significant pipeline growth. Christopher was chief marketing officer at Softscape, where he grew the company to be a category leader and successfully exited with the sale of the company to SumTotal Systems. Prior to that, Christopher was the executive vice president of global marketing at WBT Systems in Dublin (acquired by Avnet), and the founder of several venture-backed software companies leading innovative marketing execution and product strategies.

Amanda Wilson
Amanda Wilson

Marketing Director, Qvidian

Amanda is responsible for bringing Qvidian products to the market. By knowing and anticipating market needs and trends, she defines and executes all go-to-market strategies and supporting programs. She has experience in marketing and sales, which drives her passion for learning and understanding how companies define, market, and sell their products. More than a decade of her experience has been at companies specializing in software as a service solutions designed to enable sales organizations. Amanda holds a BS in business administration from the Whittemore School of Business at the University of New Hampshire.


  • Qvidian