Webvent Academy

Bringing Professionals Together

Turning Sales Managers Into Great Coaches

Thursday, September 10, 2015 2:00pm - 3:00pm EDT  
Host: Association for Talent Development
By: Norman Behar, Managing Director and CEO, Sales Readiness Group and Ray Makela, Managing Director, Sales Readiness Group

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High-performing sales managers have a profound impact on a company's bottom-line sales results. But too often training initiatives focus on salespeople and not a company’s front-line sales management team.

Join us for an interactive webinar as Norman Behar and Ray Makela of the Sales Readiness Group share best practices and strategies for creating effective sales management development programs.

Attendees will learn to:

  • Develop a coaching culture and mindset.
  • Analyze and discuss performance.
  • Overcome sales coaching challenges.


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Norman Behar
Norman Behar

Managing Director and CEO, Sales Readiness Group

Norman Behar is the CEO of the Sales Readiness Group. He has more than 25 years of senior sales management experience and is recognized as a thought leader in the sales training industry. Norman has worked with clients in a wide range of industries, including financial services, healthcare, technology, manufacturing, and distribution. He writes frequently about selling skills, sales management, sales coaching, and sales training, and his blog posts and whitepapers are often featured in leading sales enablement publications. Follow Norman on Twitter @NormanBehar.

Ray Makela
Ray Makela

Managing Director, Sales Readiness Group

Ray Makela is a managing director at the Sales Readiness Group. He oversees all client engagements for the company and serves as a senior facilitator for sales management, coaching, negotiation, and sales training workshops. Ray has more than 20 years of management, consulting, and sales experience and writes frequently on best practices for coaching and developing sales teams. You can follow Ray on Twitter @RayAMakela.


  • Sales Readiness Group

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