Webvent Academy

Bringing Professionals Together

Using Video to Train Employees on Great Customer Service

Wednesday, May 27, 2015 2:00pm - 3:00pm EDT  
Host: Association for Talent Development
By: Mike Merit, Chief Evangelist, Kollective; Jennifer Dryg, Director, Creative Solutions, Sephora; and Chris Lloyd, Solutions Architect, 27 Partners

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Most customer-facing employees are usually based far away from your company’s senior leadership or strategists, yet by definition, these employees are the face of your brand. A new product, service, or brand initiative is only as effective as its delivery to the customer. In this webinar, we’ll explore how leading retail, financial, and hospitality organizations are leveraging video to train frontline employees to deliver a consistent message and great customer experiences.

Attendees will learn:

  • best practices and examples of how leading companies are training frontline employees
  • how to use video to communicate quickly and effectively
  • how to implement a program and measure results.


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Mike Merit
Mike Merit

Chief Evangelist, Kollective

As the chief evangelist at Kollective, Mike determines how customers are using Kollective to solve business challenges, and uses that information to evolve the product strategy. Mike has more than 15 years of experience working with Fortune 500 clients to solve their communication, training, and video challenges.

Jennifer Dryg
Jennifer Dryg

Director, Creative Solutions, Sephora

As the director of creative solutions, Jen helps business partners solve their training needs through analysis, strategy development, and execution. Jen’s expertise ranges from learning design to learning operations — including online learning, video production, curricula design, classroom training, calendar mapping and budget oversight. Jen has more than 20 years in retail learning and development, helping organizations drive results through training and employee engagement.

Chris Lloyd
Chris Lloyd

Solutions Architect, 27 Partners

Chris is a  solutions architect with over 12 years experience, responsible for the design and implementation of large-scale enterprise multi-channel systems, primarily around digital content distribution and video. He works closely with consultants to provide relevant solutions to business problems. Chris has a broadcasting background (BBC iPlayer) and has worked on video and portal services for several other large companies including Barclays, Nestlé and Unilever.


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