Webvent Academy

Bringing Professionals Together

Why Business Acumen Is Now Required for Sales Professionals

Wednesday, June 24, 2015 2:00pm - 3:00pm EDT  
Host: Association for Talent Development
By: Jason Reed, Executive Vice President of Sales, Paradigm Learning and Mark Roberge, Chief Revenue Officer of Sales Products, HubSpot

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This webcast will discuss the importance business acumen plays in the world of selling. Specifically, it will:

  • Highlight business acumen and its connection to being a competent, successful salesperson in today’s ever-changing marketplace.
  • Show how business acumen arms salespeople with the ability to understand the drivers behind their customers’ businesses, allowing them to make intelligent connections between these drivers and their products and services.
  • Provide insight from Mark Roberge as he explains the urgency of business acumen training and the competitive advantage it brings to organizations.



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Jason Reed
Jason Reed

Executive Vice President of Sales, Paradigm Learning

Currently the executive vice president of sales and marketing at Paradigm Learning, Jason has 18 years of executive experience in B2B sales and marketing effectiveness. A longtime senior vice president of enterprise sales at Miller Heiman, he is a subject matter expert in professional salesmanship. Prior to Miller Heiman, he held sales leadership roles inside the commercial sales divisions of Office Depot and FedEx Kinko’s.  

Mark Roberge
Mark Roberge

Chief Revenue Officer of Sales Products, HubSpot

Mark is chief revenue officer of HubSpot sales products. Prior to this role, he served as HubSpot's senior vice president of worldwide sales and services from 2007 to 2013, during which time he increased revenue more than 6,000 percent and expanded the team from 1 to 450 employees. These results made HubSpot number 33 on the 2011 Inc. 500 Fastest Growing Companies list. Prior to HubSpot, Mark founded or held executive positions at startups in the social media and mobile sectors. Mark started his career as a technology consultant with Accenture, and holds an MBA from the MIT Sloan School of Management and a bachelor's degree in mechanical engineering from Lehigh University.

Mark has been featured in the Wall Street Journal, Forbes magazine, Inc. magazine, the Boston Globe, TechCrunch, Harvard Business Review, and other major publications for his entrepreneurial ventures. He is the author of the bestselling book The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go From $0 to $100 Million. Mark was ranked number 19 of Forbes’ Top 30 Social Sellers in the World. He was also awarded the 2010 Salesperson of the Year at the MIT Sales Conference.


  • Paradigm Learning

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