Webvent Academy

Bringing Professionals Together

TD: The Art and Science of Motivation and Behavior Change

Tuesday, July 21, 2015 2:00pm - 3:00pm EDT  
Host: Association for Talent Development
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We ask a lot of our learners. Typically, we want them to block out all their daily distractions to focus on our learning materials. Then we want them to allocate all their effort to new skills and behaviors.

So what are the underlying motivation principles that guide our behavior, and how can we apply those principles to learning and development? The fields of behavioral economics, neuroscience, and persuasive technology give us some clues as to how we make these decisions and what design solutions we can employ.

In this webcast, you'll:

  • Learn how to identify and understand the barriers to behavior change.
  • Examine research-based methods to design solutions that don't just inform learners, but inspire behavior change.
  • Use specific models and techniques for designing a change effort.


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Julie Dirksen is an independent consultant and instructional designer who has more than 15 years’ experience creating highly interactive e-learning experiences for clients ranging from Fortune 500 companies to innovative technology startups to major grant-funded research initiatives. Her focus has been on using the disciplines of educational psychology, neuroscience, change management, and persuasive technology to promote and support the improvement of peoples’ lives through sustainable, long-term learning and behavioral change. Julie recently published the book Design for How People Learn (www.designforhowpeoplelearn.com), in which she gets ridiculously excited about everything from learning applications of behavioral economics to the way glucose is regulated in the brain. 

Julie holds an MS in instructional systems technology from Indiana University. She has also been an adjunct faculty member at the Minneapolis College of Art and Design, where she taught courses in project management, instructional design, and cognitive psychology. She’s happiest whenever she gets to learn something new; you can find her online at www.usablelearning.com.