Webvent Academy

Bringing Professionals Together

Empowering B2B Sales Teams on Social Media

Tuesday, January 13, 2015 2:00pm - 3:00pm EST  
Host: Association for Talent Development
By: Michael Idinopulos and ---anonymized--- ---anonymized---, ---anonymized---, ---anonymized---

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Research shows that sales teams hit their quotas 31 percent more frequently when they use LinkedIn, Twitter, and other social networks as part of their process. Yet most sales professionals don’t use these tools in any systematic way. In this webinar, two industry experts will explore social selling in the B2B enterprise. We’ll share exciting new survey data on social selling adoption, and explore how sales training and enablement can boost quota achievement by integrating social media into the sales process.

In the session, you’ll learn:

• why today’s selling environment requires successful sales professionals to engage their buyers on social networks
• how social selling requires changes to a sales team’s culture, mindset, and habits
• how high-performing sales organizations are integrating social media into their business process and metrics.


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Michael Idinopulos
Michael Idinopulos

Michael Idinopulos is the chief marketing officer of PeopleLinx, a venture-backed technology startup that helps large enterprises integrate social media into their sales process. Michael's professional passion is improving work by helping people connect with one another. As global director of knowledge technology for McKinsey & Company, he led one of the earliest enterprise-scale deployments of blogs, wikis, and social networking. He then joined social-business pioneer Socialtext as vice president of customer success, and became general manager of the business following its acquisition by Peoplefluent.

Michael’s TEDx talk, “Mr. Manager, Tear Down These (Digital) Walls,” is available on YouTube. He holds a BA from the University of Chicago and a PhD in philosophy from U.C. Berkeley. Michael lives in Philadelphia with his wife, Katherina Rosqueta, and three children. 

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Jim Brodo is senior vice president of marketing at The Richardson Company. Jim brings more than 12 years of learning experience to this position, in which he oversees all marketing and communications efforts for the organization, including strategic planning, public relations, advertising, and brand strategy. Jim is currently focused on updating Richardson’s content marketing syndication strategy, which primarily adds value to clients and prospects. As the leader of corporate marketing operations, Jim aims to strengthen Richardson’s brand as the top sales training company in the industry.

Prior to joining Richardson, Jim served as managing director and senior vice president of marketing at SMGnet, where he managed business development, strategic marketing, product development, and product branding. Jim has been featured in many sales training publications and has received several industry awards. Jim is a graduate of the Wharton School of the University of Pennsylvania, where he majored in marketing and international business.


  • PeopleLinx

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