The term marketing makes most people think of products, services, and commodities. How about marketing ourselves—our talents, accomplishments, and value—inside our organization and within our profession, industry, and community? Are you or your staff members comfortable talking about yourselves in this way? More importantly, are you prepared to talk about yourself in this way—packaging your talents and accomplishments, showcasing them, leveraging them, and presenting them to your organization and community? Identifying, creating, and articulating a personal brand empowers people to own their career and seize opportunities. Personal branding and the ability to market ourselves is an essential ingredient for successful career management. Learn how to create a framework to embrace and develop this core competency.
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Rita B. Allen is the president of Rita B. Allen Associates, a career management firm specializing in executive coaching, leadership development, management training, and career development. She is a lecturer at Boston-area universities, a sought-after speaker and presenter, and the author of numerous articles, blogs, and the newly released book, Personal Branding and Marketing Yourself: The Three P's Marketing Technique as a Guide to Career Empowerment. Rita was voted one of the top 10 executive coaches by the Boston Business Journal.
Rita brings many years of human resource experience to her practice and has worked with leaders across all industries and professions. Previously, she held roles as vice president of marketing and search services with Gatti & Associates, and human resource positions with C.R. Bard, BTU International, and Unitrode Corporation. She holds an MS in leadership and a BS in business administration from Northeastern University, and is certified in several assessments tools. Rita currently serves on the board of directors of More Than Words and is a former board member of The Boston Club and the Association of Career Professionals International (New England).
