Webvent Academy

Bringing Professionals Together

Transforming Winning Sales Managers Into Effective Sales Coaches

Wednesday, March 9, 2016 2:00pm - 3:00pm EST  
Host: Association for Talent Development
By: Lisa Clark, Vice President—Marketing and Business Development, Qstream and Ray Makela, Managing Director, Sales Readiness Group

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Recent research reveals that an overwhelming 77 percent of firms don’t provide adequate coaching to their salespeople. This gap exists despite the fact that the same research shows an effective sales coaching strategy can improve revenue and profit achievement by nearly 20 percent. So why are so many companies still missing the mark when it comes to sales coaching?

Join us for this complimentary webcast as Ray Makela of Sales Readiness Group and Lisa Clark of Qstream share data-driven best practices for implementing a sales coaching program that will help your organization. You will learn to:

  • Develop a coaching culture and mindset.
  • Apply a five-step coaching model.
  • Overcome common sales coaching barriers.
  • Support managers with real-time data and insights that motivate positive coaching behaviors.


Please register above to view this Webinar.


Lisa Clark
Lisa Clark

Vice President—Marketing and Business Development, Qstream

Lisa is focused on establishing Qstream’s award-winning sales performance platform in fast-growth market sectors worldwide. She has 20 years of experience building high-value software companies, brands, and market share. Prior to Qstream, she led marketing for several successful early stage startups, including Avid Technology and Centra Software, and was responsible for successful repositioning, product launches, and pipeline growth at Bottomline Technologies and The FeedRoom. She holds a journalism degree from the American University in Washington, D.C., and a master’s in business communication from Simmons College in Boston.

Ray Makela
Ray Makela

Managing Director, Sales Readiness Group

Ray Makela is a managing director at the Sales Readiness Group. He oversees all client engagements for the company and serves as a senior facilitator for sales management, coaching, negotiation, and sales training workshops. Ray has more than 20 years of management, consulting, and sales experience and writes frequently on best practices for coaching and developing sales teams. You can follow Ray on Twitter @RayAMakela.


  • Qstream

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