Webvent Academy

Bringing Professionals Together

Social Selling: How to Win as a Team

Tuesday, June 19, 2012 11:00am - 12:00pm EDT  
Host: Association for Talent Development
By: Lee Perlis, Director; Jill Rowley, Director of Key Accounts , Eloqua; and ---anonymized--- ---anonymized---, ---anonymized---, ---anonymized---

Effectively managing customer relationships and providing solutions to meet client needs are critical skills for sales reps to master to improve the customer experience and increase sales.
Join Jill Rowley, Director of Key Accounts at Eloqua, Doug Ferreira, Director of Sales Training for Blackboard, Lee Perlis, Channel Manager for Blackboard as they discuss key practices for improving sales by integrating your LMS with your CRM, using collaboration tools to sell as a team and examples from on-going sales training programs.

Attend and receive:

  • Examples of how leading companies are encouraging their sales teams to get on the social bandwagon and develop their own professional  brands.
  • A peek at how companies are connecting their LMS to their CRM to measure sales training's impact on the bottom line
  • Best practices for using social learning techniques and mobile devices to support sales
  • A live look-in at an online solution selling course and the learning experiences from a trainer’s perspective


Webinar Recording

Webinar Resources

If you cannot view the YouTube video above click here to view the webcast recording directly on Webex


Lee Perlis
Lee Perlis


Lee Perlis is a Global Channel Marketing Manager for Blackboard’s Professional Education group based in Washington D.C. Lee is in charge of marketing & strategy for the corporate and association segments and partner marketing strategies with salesforce.com. Lee joined Blackboard in 2011 and has led the efforts to build an employee and sales training application integrated with Salesforce CRM. Prior to Blackboard, Lee worked as a Vice President of Marketing for Markit, a leading, global financial information services company. He has his B.A. in Business Administration from George Washington University.

Jill Rowley
Jill Rowley

Director of Key Accounts, Eloqua

Jill Rowley is the Director of Key Accounts at Eloqua. After spending six years in management consulting, she found her true calling in software sales. In 2011, she was recognized among the 20 Women to Watch in Sales Lead Management by the Sales Lead Management Association (SLMA). The list is compiled of women who have made notable contributions to a combination of marketing, sales and sales lead management efforts.  She also won the 2011 Eloqua Employee of the Year award. 

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Doug Ferreira has enjoyed a 20-year career in sales, sales management and sales training. Prior to joining Blackboard as the Director of Sales Training and Development, Doug led the sales training function at Oakwood Worldwide, the largest provider of corporate temporary housing in the world. While at Oakwood, Doug was recognized as a finalist for the 2010 Stevie Award for National Sales Training Manager of the Year, spoke at industry conferences hosted by The Conference Board and Miller Heiman, and had his work featured by Corporate Executive Board’s Sales Leadership Roundtable.


  • Blackboard

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