Webvent Academy

Bringing Professionals Together

12 Steps to Building a Successful Talent Development Business

Thursday, March 16, 2017 12:00pm - 1:00pm EDT  
Host: Association for Talent Development
By: Steve Cohen

This Webinar is available only to members.   Sign in if you are a member.  

This Webinar has ended, but you can view its content in the archive below.

This webcast will be based on the presenter’s upcoming ATD book, The Complete Guide to Building and Growing a Talent Development Firm. He will first give a high-level overview of all 12 steps needed to establish a sustainably profitable talent development business, and then focus on the four or five in which the audience is most interested, determined through a polling process.

Before the webcast, consider which of the 12 steps you would like to learn more about. The 12 steps are:

  1. Understand the industry dynamics.
  2. Figure out what you want and need.
  3. Define your purpose.
  4. Create a business plan and structure.
  5. Put together a strategic plan.
  6. Develop your offer.
  7. Establish your operating system.
  8. Market and sell your offer.
  9. Serve your customers.
  10. Recognize future trends.
  11. Establish your growth plan.
  12. Exit the business.

At the end of the webcast, you will not only be able to list the 12 steps, but also have gained insight into how to:

  • Determine the business you want.
  • Set up your business for success.
  • Create a compelling offer.
  • Operate your business effectively.
  • Grow your business profitably.
  • Move forward with your next steps.

Ample time will be provided for questions and interactive dialogue.


Please register above to view this Webinar.


Steve Cohen
Steve Cohen

Dr. Cohen is a 40+ year veteran of the talent management industry having founded and/or led eight different business entities in the field. He currently is in private practice focused on strategic and business planning including senior leadership development. He also has served on 19 different advisory Boards for firms in the training and education sector helping them effectively navigate their growth strategies. He can be reached at: steve@strategicleadershipcollaborative or 952-942-7291 and his website is: www.strategicleadershipcollaborative.com.

Invite Others

Enter email addresses of people you want to invite, separated by commas.