Webvent Academy

Bringing Professionals Together

Managing the Creative Team When You Can’t Hang Their Work Up on the Fridge

Wednesday, May 10, 2017 1:00pm - 2:00pm EDT

Host: Association for Talent Development
By: Sheri Weppel, Director of E-Learning and Training Development, GP Strategies Corporation

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There are thousands of books focused on managing people, but typically the focus is on industry, region, or demographic. Rarely do we address one of the most challenging populations to manage: the creative.

In the training industry, the creatives on your team are the lifeblood of your organization. They keep your product fresh; they solve the most difficult problems, often inventing something that never existed; and inject energy into an environment that can be fraught with challenges.

The issue you face is how to manage the creative while not impeding creativity. This includes the following key aspects:

  • the importance of praise and recognition
  • the balance of freedom with accountability
  • finding the key to motivation
  • choosing the important battles
  • embracing differences while establishing consistency.

How do we encourage this creativity while simultaneously running a business? We need to get creative in our approach. In this webcast, we’ll throw out those old leadership books, grab some fun markers, and start the conversation together. You’ll:

  • Learn creative approaches to solving business challenges.
  • Learn methods of providing recognition to the creative.
  • Find the cheat code to motivation of the creative.


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Sheri  Weppel
Sheri Weppel

Director of E-Learning and Training Development, GP Strategies Corporation

Sheri has more than 16 years’ experience designing, developing, and delivering interactive computer-based and web-based learning modules. Her role is to promote innovative instructional design techniques and provide valuable input on the state of learning and best-in-class practices. Sheri recently completed an MS in learning sciences and technology with a focus in gaming for instruction at Lehigh University. She also earned an MS in instructional design and development from Lehigh University and a BS in art education from Kutztown University.


  • GP Strategies

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