Webvent Academy

Bringing Professionals Together

Key Steps to Building a Sales Certification Program From the Ground Up

Tuesday, May 9, 2017 3:00pm - 4:00pm EDT

Host: Association for Talent Development
By: Doug Landis, Growth Partner, Emergence Capital and Ryan Leavitt, Co-Founder & CRO, LearnCore

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A sales certification program is used to ensure that your team has the knowledge and skills to succeed. In today’s selling environment, sales reps have to be ready for complicated products, constant change, geographically dispersed teams, and very fast growth. It is more important than ever to certify sales reps, and it can be difficult without the right framework, tools, and internal communication. In this webcast, you will learn what is needed to design and implement a sales certification program and how to measure true effectiveness. Attendees of this webcast will learn:

  • what it means to certify a sales rep and why it’s important
  • how to use sales certifications
  • how to develop a sales certification program
  • how to build internal champions to communicate and encourage adoption of a sales certification program
  • how to use video coaching and traditional training materials to help sales reps increase knowledge and develop skills
  • how to measure results from a sales certification program to determine the business impact
  • how to identify resources and solutions that can facilitate the sales certification program.


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Doug Landis
Doug Landis

Growth Partner, Emergence Capital

Doug Landis is currently a growth partner at Emergence Capital. In this role, he helps develop a platform to create and share go-to-market insights and strategies that help portfolio companies scale, grow, and ultimately become the next billion-dollar SaaS company.

Prior to joining Emergence, Doug served as chief storyteller and vice president of sales productivity at Box, where he was responsible for helping to change the way Box talked to and about their customers and for accelerating the performance of the global sales organization. Doug brings a wealth of experience in driving sales efficiency and excellence through the use of data and customer insights to help transform the way sales organizations scale, develop, and engage with prospects and customers.

Ryan Leavitt
Ryan Leavitt

Co-Founder & CRO, LearnCore

Ryan Leavitt is the Co-Founder & Chief Revenue Officer at LearnCore and also the Co-Founder & President of Catapult Chicago - through his work, he focuses on helping companies increase productivity through training and coaching. Ryan was born and raised in Chicago and is passionate about building the startup and technology ecosystem in the city.


  • LearnCore

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