Webvent Academy

Bringing Professionals Together

Using Design Thinking to Deliver Results

Friday, July 21, 2017 2:00pm - 3:00pm EDT  
Host: Association for Talent Development
By: Jack Phillips, Chairman, ROI Institute, Inc.

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Learning and talent development leaders must ensure that they are able to maintain or enhance their budgets during periods of uncertainty. Major projects and programs that attract executive interest should deliver the results that executives need—in today’s business climate, more than ever.

Such results lie not merely in the learning event and measurement process, but in the design of the learning. It is time for learning and talent development professionals to embrace the concept of design thinking, which has been successful for strategic innovation, by keeping a laser-like focus on results throughout the program cycle. Design thinking emphasizes value creation over value capture; if, when measurement is taken, business value does not exist, changes are made to ensure that it does. This process optimizes learning investment, and this optimization can lead to resource allocation. Ultimately, this allows learning leaders to protect and sometimes enhance their budgets even in times of uncertainty and downturn.

The concepts of design thinking can be used, through eight logical steps. When these steps are taken, talent development leaders can provide the kinds of results that remove the fear of potential negative outcomes, and protect and enhance budgets during uncertainty. This webcast will describe these steps, and demonstrate how design thinking can promote business success.


  • After attending this session, participants should be able to:
  • Explain why business results are needed in today’s uncertain times.
  • Identify the categories of data desired by executives.
  • Follow the eight steps to design for business results.
  • Use results to enhance the talent development budget.


Download the handout for this webcast here: Using Design Thinking to Deliver Results


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Jack Phillips
Jack Phillips

Chairman, ROI Institute, Inc.

As a world-renowned expert on accountability, measurement, and evaluation, Jack J. Phillips provides consulting services for Fortune 500 companies and major global organizations. The author or editor of more than 50 books, Jack conducts workshops and makes conference presentations throughout the world. His expertise in measurement and evaluation is based on more than 27 years of corporate experience in the aerospace, textile, metals, construction materials, and banking industries. This background led Jack to develop the ROI Methodology, a revolutionary process that provides bottom-line figures and accountability for all types of learning, performance improvement, human resource, technology, and public policy programs. His work has been featured in the Wall Street Journal, Businessweek, and Fortune magazine, and on CNN. Jack also served as president of the International Society for Performance Improvement from 2012 to 2013. He is chairman of ROI Institute, and can be reached at 205.678.8101, or by email at jack@roiinstitute.net.