Webvent Academy

Bringing Professionals Together

When Sales Enablement Fails: Discover the Pitfalls That Can Sabotage Your Program

Tuesday, March 13, 2018 1:30pm - 2:30pm EDT

Host: Association for Talent Development
By: Steve Preston, Chief Marketing Officer, Qstream

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You’re familiar with a to-do list. In this webcast, we’ll tackle your sales enablement don’t-do list, with a look at the common mistakes practitioners make when designing, executing, and measuring their program investments. Our discussion will cover a range of topics, including identifying sales enablement’s unique purpose for your company; building consensus on goals and objectives; navigating the mandate for interlock with contributors in sales leadership, sales operations, and product marketing; and mastering the metrics that matter to your most important KPIs.

In this webcast, you’ll learn:

  • how to strike a balance between scoping and building a successful long-term program while managing short-term expectations
  • best practices for setting specific, measurable program goals that support all constituents
  • the critical metrics for linking sales enablement to desired business outcomes, and growing your budget over time.


Please register above to view this Webinar.


Steve Preston
Steve Preston

Chief Marketing Officer, Qstream

Steve leads Qstream’s worldwide marketing strategy and operations, bringing with him experience spanning global software enterprise organizations and high-growth start-ups. Named one of the 100 Most Influential B2B Tech Marketers in North America by Hot Topics, he built a global marketing operation at Anaqua and drove record-breaking growth at Everbridge. Steve also held senior leadership roles at RSA, Documentum, and Rational Software. He holds a BS from Wentworth School of Technology in mechanical engineering.


  • Qstream

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