Webvent Academy

Bringing Professionals Together

Wowing With Words: Writing to Drive Employee Engagement

Friday, December 15, 2017 11:00am - 12:00pm EST

Host: Association for Talent Development
By: Jack Appleman, Principal, Successful Business Writing

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Organizations seeking to boost engagement should re-examine how their C-suite executives and managers at various levels communicate to employees, especially in writing, as face-to-face meetings are increasingly giving way to emails, instant messaging, and other computer-mediated communication.

Jack Appleman, corporate writing instructor and author of the newly released 10 Steps to Successful Business Writing, 2nd Edition (ATD Press), will lead participants through a series of challenging writing exercises that they can submit in real time for Jack’s feedback!
In this webcast, you will:

  • Recognize the link between effective writing and employee engagement.
  • Learn the keys to persuasive writing.
  • Apply specific writing techniques that can help drive employee engagement.


Download the Handout for Today's Webcast Here: Wowing with Words


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Jack Appleman
Jack Appleman

Principal, Successful Business Writing

Jack Appleman, author of 10 Steps to Successful Business Writing (2nd Edition), teaches working professionals how to achieve better results from their writing through workshops, webinars, and one-on-one coaching. His programs for organizations including HBO, Johnson & Johnson, American Electric Power, and the U.S. Olympic Committee have consistently earned outstanding evaluations.

With more than 25 years' experience as a corporate trainer, professor, and PR specialist, Jack has penned many articles on the importance of good writing. In 2015, Jack received the Charles T. Morgan Lifetime Excellence Award from ATD’s Northern New Jersey chapter, for which he served as president and a longtime board member.


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