Webvent Academy

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The ROI Dilemma: Measuring Results of Your Learning Programs

Tuesday, May 1, 2018 2:00pm - 3:00pm EDT

Host: Association for Talent Development
By: Karen Hebert-Maccaro, Chief Learning Experience Officer, O'Reilly Media

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Significant resources are being allocated to training and development across most organizations, but many companies still find themselves unsure of results. The return on investment formula is a financial calculation, but learning is a human behavior and needs a human calculation. L&D can’t prove ROI using the same methods other parts of the business do. So how can L&D professionals prove investments in employee development actually produce results?

In this webcast, Karen Hebert-Maccaro, chief content officer at O’Reilly, will:

  • Explain why ROI needs to be redefined for learning initiatives and the narrative shifted from causation to correlation.
  • Discuss how to correlate learner engagement with other critical organization metrics to tell an important story about the value of L&D investments.
  • Show you how to leverage Kirkpatrick’s model of assessment and create a targeted strategy around level three and four assessments.
  • Provide guidance on how to talk with your business leaders and other stakeholders about learning and argue “table stakes, not sweepstakes.”


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Karen  Hebert-Maccaro
Karen Hebert-Maccaro

Chief Learning Experience Officer, O'Reilly Media

Karen Hebert-Maccaro is presently chief content officer of O’Reilly Media, responsible for leading and managing the organization’s content and learning strategy. In this capacity she oversees the development of learning initiatives and programs for Safari, O'Reilly's learning and training platform; manages both creation and curation of available content; and directs the internal editorial teams in acquisition, development, and delivery of content for learning, training, and events. Prior to joining O’Reilly, she was in various talent management roles including vice president of people development and chief learning officer for companies in both biotechnology and healthcare. Karen holds a PhD from Boston College, an EdM from Boston University, and a BA from the University of Massachusetts.


  • O'Reilly Media

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