Webvent Academy

Bringing Professionals Together

Innovative Marketing Techniques for the Modern Learner

Wednesday, October 3, 2018 2:00pm - 3:00pm EDT

Host: Association for Talent Development
By: Katherine Murphy, Industry Principal, Skillsoft and Tracey Taylor, Customer Success Manager, Skillsoft

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As we move into the fourth industrial revolution, the traditional business playbook has been thrown out the window. Consumer experiences are now more engaging and on-demand than ever before, resulting in employees seeking the same expectation within the workplace. As our business processes have become more agile, our corporate learning strategy must also adapt to remain effective.

The delivery of your learning program should be thought of as a continuous journey aligned to the needs of the modern learner. Building an effective marketing strategy is key to ensure that learners have what they need when they need it and, more importantly, seamlessly integrated in to their workday.

Delivering an engaging learning program is only half the battle; achieving company-wide adoption is the other half. In this webcast, you’ll learn how to:

  • Align learning with your organization’s business goals.
  • Understand your audience’s needs and seamlessly integrate learning into their workday.
  • Market your learning program in new ways that create buzz!


Please register above to view this Webinar.


Katherine Murphy
Katherine Murphy

Industry Principal, Skillsoft

Katherine Murphy brings over 10 years of experience in the learning and talent industry to her role as industry principal at Skillsoft. Before joining Skillsoft, she held the position of talent development leader with responsibilities for the strategic design and delivery of an online corporate university and multiple enterprise-wide leadership development programs.

Katherine holds a master’s in industrial/organizational psychology from the University of New Haven, and is recognized as an Everything DiSC Trainer. She earned a Designing Learning Certification through the Association for Talent Development (ATD). She resides in Georgia with her husband and daughter.

Tracey Taylor
Tracey Taylor

Customer Success Manager, Skillsoft

Tracey Taylor brings 20 years of learning and development experience to her role as a customer success manager at Skillsoft. Tracey started her career as a classroom software trainer where she expanded into management and learning consulting. During her prior roles and while running her own consulting agency she worked on enterprise-wide learning programs in operations and leadership. Tracey’s experience and interest in marketing enabled her to work with customers to analyze, design, and implement highly successful learning campaigns. This experience serves her very well while working with her Skillsoft customers! She resides in Fort Lauderdale, Florida with her husband, four daughters, and the family’s golden retriever.


  • Skillsoft

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