Webvent Academy

Bringing Professionals Together

The Bottomline on ROI

Wednesday, March 21, 2012 12:00pm - 1:00pm EDT  
Host: Association for Talent Development
By: Patti Phillips, President and CEO, ROI Institute

Business fundamentals teach us that ROI is the ultimate measure of profitability. This simple metric compares the benefits of an investment to the investment itself. ROI has a long history of use in a variety of fields, including learning and development. Join us for this one-hour webinar as Patti Phillips describes ROI
in terms of what it is and how it is applied to programs in global organizations. Referencing examples from her most recent books, Measuring ROI in Learning and Development (ASTD, 2012) and Measuring the Success of Coaching (ASTD, 2012) Patti will describe the application of the ROI Methodology to programs such as coaching, Six Sigma Training, consultative selling, and others.

Upon completion of this webinar, you will be able to:

  • Define ROI in terms stakeholders understand
  • Determine how the ROI Methodology can be applied to a variety of programs
  • Determine which programs are suitable for evaluation up to ROI


Webinar Recording

Webinar Resources

If you cannot view the YouTube video above click here to view the webcast recording directly on Webex


Patti Phillips
Patti Phillips

President and CEO, ROI Institute

Dr. Patti Phillips is president & CEO of the ROI Institute and a recognized expert in measurement and evaluation. Clients include Fortune 500 companies, federal and state government agencies, and non-governmental organizations. She serves as faculty for the UN System Staff College in Turin, Italy, where she teaches the ROI Methodology and Results-Based Measurement. She also serves as Professor of Practice for The University of Southern Mississippi’s PhD in Human Capital Development program and as Principal Research Fellow at The Conference Board.

Patti is author or editor of numerous books and articles on the topic of measurement, evaluation, and ROI. Her latest books include Ten-Steps to Successful Business Alignment (ASTD Press, 2012) and Measuring ROI in Learning & Development (ASTD Press, 2011), both co-authored with her husband Jack Phillips, and Measuring the Success of Coaching (ASTD Press, 2012), with Jack Phillips and Lisa Ann Edwards.

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