Webvent Academy

Bringing Professionals Together

Leadership Lessons for Any Occasion

Friday, November 16, 2018 2:00pm - 3:00pm EST  
Host: Association for Talent Development
By: Edward Betof, President, Betof Associates LLC and Nila Betof, COO, The Leader's Edge/Leaders By Design

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Periodicals such as the Harvard Business Review and Fast Company have had cover story articles on the importance of effective storytelling in business. In this webcast, you will learn to apply five easy-to-use methods for using leadership and life stories, anecdotes, and quotes. You will also learn the importance of unique leadership perspectives. As a bonus, we will use stories of our mothers as our foundation! This webcast is based on the upcoming ATD Press book, Leadership Lessons for Any Occasion: Stories of Our Mothers.


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Edward Betof
Edward Betof

President, Betof Associates LLC

Ed Betof, EdD, is a senior fellow in human capital, at The Conference Board (TCB). He is also the program director for TCB’s Executive Council on Talent and Organization Development and the coach/facilitator for TCB’s Global Executive Council. He was a co-developer of the pioneering TCB/NASA leadership experience based on NASA’s Apollo program. Ed is president of Betof Associates, a consulting firm specializing in executive coaching, leadership, and career development. Ed is an adjunct executive and team coach for the Center for Creative Leadership. He has been a faculty member with the Institute for Management Studies since 2008. Ed was a founding senior fellow and an academic director of Penn’s chief learning officer doctoral program. After nearly a 40 year corporate and educational leadership career, Ed retired in December 2007 from BD (Becton, Dickinson, and Company) a global medical technology and human diagnostics company where he was the worldwide vice president of talent management and chief learning officer. Ed was an ASTD Board member from 2004 to 2007. During this period, he also chaired the executive committee of TCB’s Council on Learning, Development and Organizational Performance. He has served on Pennsylvania State University’s Outreach Advisory Board since 2008. Ed is the author of Leaders as Teachers: Unlock the Teaching Potential of Your Company’s Best and Brightest (2009) and co-author of Just Promoted: A 12 Month Roadmap for Success in Your New Leadership Role (1992, 2010). Ed has authored or co-authored several dozen articles, manuals, and guides. Ed received his doctorate from Temple University in 1976.

Nila Betof
Nila Betof

COO, The Leader's Edge/Leaders By Design

Nila Betof is chief operating officer of The Leader's Edge/Leaders By Design and has extensive experience coaching executives in the C-Suite through emerging-level talent. She has substantial experience in career development consulting, assessment, leadership development, executive coaching, and organizational change. She is certified in a variety of assessment tools and behavioral interviewing techniques. She is the recipient of the 2011 SmartCOO Award from SmartCEO magazine. The Betofs are co-authors of Just Promoted!: A Twelve-Month Roadmap for Success in Your New Leadership Role.

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