Webvent Academy

Bringing Professionals Together

Building the Case and Demonstrating the Impact of Coaching Programs

Tuesday, November 26, 2019 2:00pm - 3:00pm EST

Host: Association for Talent Development
By: Brian McNamara, Chief Learning Officer | Director of Learning, International Trade Administration

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Are you struggling to get a coaching program off the ground? Do you not know where to start? Are you encountering resistance or not getting buy-in? Are you trying to maintain or improve a current program? This informative webcast will share the multiyear journey of the International Trade Administration (ITA), a bureau within the U.S. Department of Commerce, in creating an award-winning program with limited resources in a VUCA environment. Learn how they built the case to create an internal program, how they measure and demonstrate the impact, the lessons they’ve learned along the way, and how the efforts and dedication of an internal cadre of volunteer part-time coaches that began as a pilot has grown and resulted in the program receiving a Silver Medal Award from the Secretary of Commerce in only two years.


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Brian McNamara
Brian McNamara

Chief Learning Officer | Director of Learning, International Trade Administration

Brian McNamara, is the Chief Learning Officer for the International Trade Administration (ITA), a bureau within the U.S. Department of Commerce. The ITA operates in over 75 countries and its mission is to create prosperity by strengthening the international competitiveness of U.S. industry, promoting trade and investment, and ensuring fair trade and compliance with trade laws and agreements. Mr. McNamara oversees a team responsible for ITA's talent management, training, and development and provides strategic direction to senior management on agency-wide leadership and organizational development initiatives. Mr. McNamara has over 17 years of experience in professional and organizational development, and is a PCC through the ICF and a Certified Professional Co-Active Coach through the Co-Active Training Institute. He also serves as an adjunct staff member and coach with George Washington University's Center for Excellence in Public Leadership and the Center for Creative Leadership. He has published two articles for the 2019 TD Magazine, Just CARE More – Employee Engagement Made Simple and Unleashing Your Organizational Talent. He spoke at the May 2019 ATD Conference in Washington, D.C. on Unleashing Your Organizational Talent. He holds a dual MBA in International Business from Texas Tech University and Universidad Anahuac in Mexico City. He enjoys travel, sports and spending times outdoors. He resides in Alexandria, VA with his wife Jennifer and daughter.



  • International Coach Federation

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