Webvent Academy

Bringing Professionals Together

What Is the Value of Certification?

Thursday, November 21, 2019 1:00pm - 2:00pm EST

Host: Association for Talent Development
By: Whitney Sieck, Director of Enablement, Greenhouse.io; Gregory Rollins, E-Learning Instructional Designer, Terumo BCT; Samuel Caballero, Talent Development Manager, Relego; and Susan Kaiden, APTD, Senior Project Manager, ATD

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What is the value of certification? What benefits could I receive from pursuing an ATD credential? These are some of the most common questions that we receive about of certification. To explore this issue in more detail, we conducted a survey on the value of certification over the summer. During this webcast, we will talk about the results of the Value of Certification survey and hear from a panel of credential- holders about what having a certification has done for them.

During the webcast, we will explore the issues below as well as your questions for our panelists:

• what more than 500 credential holders told us about the value of their certifications
• what organizations gain when their employees achieve a certification
• what factors to consider if you are thinking about pursuing a certification.

If you are wondering whether pursuing a certification will be helpful to your career, join us to hear from Holly Batts, associate director of the ATD Certification Institute, along with Sam Caballero, CPLP; Gregory Rollins, APTD; and Whitney Sieck, CPLP—three credential holders who will share how they have found value in their ATD certifications.

When you register, submit a question that you hope the presenters will answer during the webcast.


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Whitney Sieck
Whitney Sieck

Director of Enablement, Greenhouse.io

Whitney Sieck, CPLP, is a leader in talent development and enablement in NYC. Her specialties include learning gap analysis, curriculum design and implementation, professional development consulting, project management, and process improvement initiatives. Whitney brings a diverse and unique perspective on program development. She has worked in a variety of industries including recruitment, oil and gas, health and safety, and technology. Her current passion is developing the sales teams of a thriving, privately held talent acquisition software provider with a rapidly growing customer base. 

Gregory Rollins
Gregory Rollins

E-Learning Instructional Designer, Terumo BCT

Gregory Rollins is an e-learning instructional designer at Terumo BCT, a manufacturer of medical devices relating to blood component and cellular technologies. In his current position, Greg is responsible for creating e-learning solutions for global field service. Greg is in every sense an accidental trainer. He started his career as an electronics technician in the United States Navy and has worked several technical jobs, including aerospace technician and industrial automation technical customer support. Greg credits his technical background as being one of the things that makes him a good instructional designer. It gives him the ability to learn new technologies and to teach complex technical concepts in a way everyone will understand

Greg earned his Associate Professional in Talent Development (APTD) certification in June of 2019. In 2016, after 10 years of going to college when he had time, he obtained a bachelor’s degree in business management with a specialty in marketing from Colorado State University – Global.

He currently lives in Frederick, Colorado, with his wife and two boys. In his down time, you might find him downtown Denver at a Denver Broncos game. He is a season ticket holder. He considers one of his major life accomplishments, beside the birth of his boys, as being able to attend Superbowl 50 to watch the Denver Broncs win their 3rd championship.

Samuel Caballero
Samuel Caballero

Talent Development Manager, Relego

Samuel Caballero is the talent development manager for CCC Group, a heavy industrial contractor based in San Antonio, Texas. He is also a first sergeant assigned to the 340th Flying Training Group located at Joint Base San Antonio–Randolph where he directly supports more than 700 reserve members including students, pilot-instructors, and administrative support in the areas of professional development, unit morale, and overall welfare. Additionally, he is the current VP of community initiatives for the Association of Talent Development, San Antonio Chapter, VP of learning initiatives for iEmpower, and co-creator of the Emerging Leaders Series.

Caballero’s education includes an associate of science in training methodologies and human resources management from the Community College of the Air Force. His bachelor’s degree is in urban studies with a minor in economics from Texas State University, and a master’s degree in management from Webster University. He also holds the Certified Professional in Learning and Performance from the Association of Talent Development and the Safety Trained Supervisor from the Board of Certified Safety Professionals.

Susan Kaiden, APTD
Susan Kaiden, APTD

Senior Project Manager, ATD

Sue Kaiden is the  Senior Project Manager, Credentialing for the ATD Certification Institute. In this role, Sue supports candidates throughout the decision and preparation process and manages recertification for APTD and CPLP credential holders. Prior to joining the CI team, Sue was the Manager of the Career Development community at ATD where she managed content and services related to career development, including ATD's job bank.

Before coming to ATD, Sue held executive and consulting roles in the healthcare, IT, and nonprofit sectors and founded a career coaching firm, CareerEdge. In addition, she started a job search support program for unemployed and underemployed people in the Philadelphia area which she ran for 11 years. Through this program and her coaching practice, Sue helped hundreds of people find meaningful work. Sue is the author of Keeping Your Career on Track (TD at Work) and the editor of Find Your Fit: A Practical Guide to Landing a Job You'll Love, a book written with 16 top-notch career coaches, published in October 2016. Sue holds an MBA from Cornell University, a BS from Miami University (Ohio), and recently achieved the Associate Professional in Talent Development (APTD).

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