Webvent Academy

Bringing Professionals Together

Design Thinking: From Theory to Application (Part 2: Application Use Case)

Wednesday, June 19, 2019 2:00pm - 3:00pm EDT  
Host: Association for Talent Development
By: Keith Keating

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You’ve probably heard about design thinking—maybe you’ve read an article or watched an online video. But then what? How do you apply the principles and make an impact? How are companies actually applying design thinking, and what business results come from it? Design thinking is not just a trendy buzzword; it’s a proven and practical method to create human-centered solutions.

During part 2 of a two-part webcast series, Keith Keating, senior director of Global Learning Strategies, walks you through a detailed design thinking case study for an initiative he led in 2018 for a Fortune 500 company. Keith will address activities in each of the five phases, sharing best practices and lessons learned that helped his team uncover the voice of the learner and readjust their learner experience strategy based on the results of the initiative. Whether you are new to design thinking or an experienced practitioner, this webcast will benefit you as he illustrates successes that can result as well as pitfalls and challenges. Understanding case studies will help you jump-start your transformative journey from being a theoretical learner to a design thinking practitioner.

In this webcast, you will learn about:

  • best practices for preparing and conducting successful empathy interviews
  • best practices for a successful ideation session
  • five visual thinking tools used to support the case study
  • five lessons learned from the case study.


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Keith Keating
Keith Keating

With a career spanning over 20 years in learning & development, Keith Keating holds a Master’s Degree in Leadership and has experience in a myriad of areas ranging from Instructional Design, Leadership Coaching, Operations Management, and Process Transformation.

More recently Keith has been leading clients on the development and execution of their global learning strategies. Regardless of the role, at the heart of everything Keith does centers around problem solving. He studied Design Thinking at MIT’s Sloan School of Management and found Design Thinking was a perfect tool to add to his problem solving "toolkit". Since then, Keith has been utilizing Design Thinking to help clients tap into understanding and resolving unmet customer needs.

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