Webvent Academy

Bringing Professionals Together

Leadership Development and Behavioral Nudges: Beat the Knowing Doing Gap to Increase Employee Engagement

Thursday, July 25, 2019 11:00am - 12:00pm EDT

Host: Association for Talent Development
By: Kevin Kruse, Founder + CEO, LEADx

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Join New York Times bestselling author and Best Place to Work winner, Kevin Kruse, in this must-attend webcast for leadership development professionals. Learn to leverage behavioral nudge theory (based on the ideas of Nobel Prize-winner, Dr. Richard Thaler) to increase the effectiveness of your management training. After attending this webcast, you will be able to:

  • Define different types of behavioral nudges
  • Turn an email "nags" into effective "nudges"
  • Create a 6-part nudge strategy
  • Implement low-cost nudge campaigns


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Kevin Kruse
Kevin Kruse

Founder + CEO, LEADx

Kevin Kruse started his first company when he was just 22 years old. He worked around the clock, literally living out of his one-room office and showering each day at the YMCA, before giving up a year later deeply in debt.

But after discovering the power of Wholehearted Leadership and Extreme Productivity, Kevin went on to build and sell several, multimillion dollar technology companies, winning both Inc 500 and Best Place to Work awards along the way.

Kevin is also the author of several books including the NY Times bestseller, We: How to Increase Performance and Profits Through Full Engagement, Employee Engagement 2.0, and 15 Secrets Successful People Know About Time Management. He is a Forbes Leadership columnist and was named to the Trust Across America Top Thought Leader in Trust.

Kevin’s mission is to convince everyone that wholehearted leadership for employee engagement is the key to unlocking both dramatic business results and to better health and relationships for individuals.

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