Webvent Academy

Bringing Professionals Together

Best Practices and Practical Tools for Sales Enablement Professionals

Thursday, May 14, 2020 2:00pm - 3:00pm EDT  
Host: Association for Talent Development
By: Andres Lares, Managing Partner, SNI and Jeff Cochran, Partner, SNI

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This interactive webcast is specifically for sales enablement professionals who are constantly negotiating with their sales organizations to conduct more training, introduce new tools, and reinforce and coach what has already been implemented.

Segments include:

  • a brief discussion around best practices SNI is seeing across industries and the world within the sales enablement community
  • an interactive portion based on a real situation that SNI was asked to advise about. It requires participant interaction and will result in a few specific negotiation learning points that participants can use and consider passing on to their teams.
  • guided discussion around implementing sales, negotiation, or influence training within a sales organization. From how to best do it to how realistic it is to track results, we will cover a lot in a short period of time.

Sales enablement professionals will walk away with top-level strategies to consider implementing within their organizations as well as practical tips and tools that can be used within their role and possibly passed on.


Please register above to view this Webinar.


Andres Lares
Andres Lares

Managing Partner, SNI

Andres Lares is the managing partner at SNI, a global sales, negotiation, and influence training and consulting firm. In addition to managing the business, his multidisciplinary and lingual skills broaden SNI’s ability to effectively teach and advise in a wide range of industries, languages, and cultures. Lares’s expertise is in deal coaching live negotiations, working with sports teams such as the San Antonio Spurs, Cleveland Indians, Cleveland Browns, Milwaukee Brewers, Oklahoma City Thunder, and Brooklyn Nets. He also works closely with several of SNI’s non-sports flagship clients including Boeing, Google, PricewaterhouseCoopers, and Sherwin-Williams. He previously served as the chief innovation officer where he developed SNI’s online offerings, which now include award-winning live online training along with various innovative tools, several of which leverage VR and AI. Lares was born in Venezuela, grew up in Canada, and has traveled to more than 30 countries. He lives in Baltimore, Maryland, with his wife and two children.

Jeff Cochran
Jeff Cochran

Partner, SNI

Jeff Cochran has coached negotiation teams within organizations and has delivered high-impact presentations from 45 minutes to three days in length. His audience size has ranged from five executives around a boardroom table to 1,000 people in an auditorium. Cochran has delivered customized programs for clients across many diverse sectors: financial services (Barclays, PricewaterhouseCoopers, JP Morgan Chase); pharmaceutical (Novo Nordisk, Sanofi-Aventis, Bristol Myers Squibb); insurance (General Reinsurance, Nationwide); telecommunications (Verizon, Comcast); medical devices (Toshiba, Siemens); sports (Chicago Bears, Baltimore Ravens, Madison Square Garden); media (ESPN, Hearst) and a host of others. He also works closely with the Anthony Robbins Platinum Partnership, an exclusive membership-only group coached by Tony Robbins. Cochran is a member of the Mensa International Society and holds a bachelor of science degree in agricultural economics from Cornell University. He lives with his wife and two children in Fallston, Maryland.

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