Webvent Academy

Bringing Professionals Together

5 Training and Coaching Tactics for Hyper-Effective Sales Teams

Wednesday, July 22, 2020 2:00pm - 3:00pm EDT

Host: Association for Talent Development
By: Julie Greenfield, Sales Enablement & Readiness Director, Brainshark

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Sales enablement teams are challenged with building sellers’ skills, improving knowledge, and providing the right reinforcement—all while not taking up too much direct selling time.

To strike the right balance, training and coaching tactics must be efficient and effective as well as prove results.
Join Brainshark’s Julie Greenfield to learn her five most important tactics for sales training and coaching to ensure your reps are prepared to capitalize on every buyer interaction.

In this webcast, you will learn:

• How to get sales leaders involved in building enablement programs
• Why change management should always be part of your program plans
• How to use technology to identify the right KPIs for your sales team


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Julie Greenfield
Julie Greenfield

Sales Enablement & Readiness Director, Brainshark

Julie Greenfield has a varied background in learning and development, change management, communications, and sales that spans more than 20 years, working with direct and channel sales teams across the globe to develop the skills and knowledge they need to be successful. In addition to her roles, Greenfield took part in a steering committee that built out company values and formally defined the desired culture, all with a focus on employee involvement and engagement. She also served on a committee to evaluate internal and external practices for improvement with the goal of building customers for life.


  • Brainshark, Inc.