Webvent Academy

Bringing Professionals Together

Harnessing More Power: A Framework Every Professional That Supports Sales Needs to Consider

Thursday, July 19, 2012 11:00am - 12:00pm EDT  
Host: Association for Talent Development
By: Annika McCrea, PRESIDENT AND CEO , Advantage Performance Group and Russell Paterra, SVP OPTIMIZATION INITIATIVES, Advantage Performance Group

Looking for ways to better support your sales team? If so, you’re not alone. Being a “partner” with sales hinges on a finite number of key variables, one of which is having the right capabilities; however, it doesn’t begin or end there. Several other variables are at play. Join us for this webcast to learn more about these finite variables within your control. You’ll learn a framework for harnessing more power behind your initiatives to propel the sales organization forward.

Attendees of this webcast will walk away with the answers to the following questions:

  • How can I get the sales management team to be more consistent and effective in their execution?
  • How can I get the budget required to develop and deploy the initiatives I know to be critical?
  • How can I help the sales organization see that I am invested in the success of the sales strategy?
  • Are we investing in the development of the right people?
  • Are we training the rights skills given the changing expectations of our customers?
  • How can I ensure that frontline sales managers are equipped to develop their people?


Webinar Recording

Webinar Resources

If you cannot view the YouTube video above click here to view the webcast recording directly on Webex


Annika  McCrea
Annika McCrea

PRESIDENT AND CEO, Advantage Performance Group

Annika joined Advantage as CEO in 2007. Prior to that, she spent 12 years at BTS in several different roles including consultant, account manager, project leader and general manager. She also opened the San Francisco office of BTS in 1998, which has become BTS’s second largest office globally.

She has managed large strategic projects with many well-known organizations such as Honeywell, HP, Agilent, TI, Genentech, and ADP. Her goal in working with clients is simple. Make every client interaction valuable and ensure that every initiative helps drive the client’s business results.


Russell Paterra
Russell Paterra


Russell is an experienced senior executive who brings the know-how of leading organizations to greater heights of success. His career provides a diverse perspective. He served as a sales executive at Xerox for over 15 years and prior to joining Advantage, he was VP of Sales at Pacific Pulmonary. He also served as CEO for companies in the energy management and business to business, telemarketing industries. His responsibility at Advantage is to assist senior executives within our client organizations with the practical thought processes and disciplines for the successful implementation of their Sales Optimization efforts with a single intent in mind: deliver positive economic impact to their respective companies.

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