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Webvent Academy

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Measurement Demystified: How to Create a Comprehensive Measurement and Reporting Strategy

Friday, January 15, 2021 2:00pm - 3:00pm EST

Host: Association for Talent Development
By: David Vance, Executive Director, Center for Talent Reporting and Peggy Parskey, Assistant Director, Center for Talent Reporting

For many in our profession, it is a struggle to create a robust measurement and reporting strategy that meets the needs of all stakeholders. Practitioners are often unsure about what measures to include, how to define them, and how best to share them.

In this session, Dave Vance and Peggy Parskey will share the key insights from their new book Measurement Demystified: Creating Your L&D Measurement, Analytics, and Reporting Strategy, which provides an easy-to-use framework for classifying, selecting, and reporting the most appropriate measures to meet your needs.

They will discuss the:

• Four most important reasons to measure
• Three types of measures to consider and how to select the right measures
• Five types of reports used to share the selected measures and how to select the best report to meet your needs
 

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Presenters

David Vance
David Vance

Executive Director, Center for Talent Reporting

David Vance is the executive director of the Center for Talent Reporting, which is a nonprofit organization dedicated to the creation and implementation of standards for human capital reporting and management. He is the former president of Caterpillar University, which he founded in 2001. Until his retirement in January 2007, he was responsible for ensuring that the right education, training, and leadership were provided to achieve corporate goals and efficiently meet the learning needs of Caterpillar and dealer employees. Prior to this position, Dave was chief economist and head of the Business Intelligence Group at Caterpillar Inc., and was responsible for economic outlooks, sales forecasts, market research, competitive analysis, and business information systems.

Dave was named 2006 Chief Learning Officer of the Year by Chief Learning Officer magazine. He is a trustee and lead independent director for State Farm Mutual Funds, and an advisory board member for Capital Analytics and Knowledge Advisors. His first book, The Business of Learning: How to Manage Corporate Training to Improve Your Bottom Line, was published in October 2010.
 


Peggy Parskey
Peggy Parskey

Assistant Director, Center for Talent Reporting

Peggy Parskey is the assistant director of the Center for Talent Reporting. Peggy owns her own consulting firm, Parskey Consulting, providing measurement and organizational change consulting services. Peggy leverages more than 25 years of expertise in performance measurement, management of change, human performance improvement, and knowledge management to improve clients’ organizational, team, and individual performance.

Peggy is also a principal consultant in measurement with Explorance, a firm focused on talent measurement across the entire employee lifecycle. She is the co-author of Learning Analytics, second edition, with John Mattox and Cristina Hall, and is the co-author with David Vance of Measurement Demystified, recently published by ATD Press


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