Your learning outcomes are set. Your assessments are aligned with your learning outcomes. Your student scores show that many students have learned or not learned what you set out for them to achieve through your carefully-designed curriculum. What is missing? For one, you don't know whether the learning has been valuable to the individual or to the organization. Second, you don't even know what your students actually learned. What you do know is how well students performed on a test at a given time on a given day, and you probably intuitively know that if they had taken the test on another day, the scores may be very different. Your marketing department, on the other hand, uses a rich set of tools to see whether the online content clients are consume through the website has led to any sales, leads, or better company performance. Isn't that what we care about too? What web analytics can show is the value derived from content on the web. That sounds like something L&D can use. This session will explore new possibilities for measuring the impact of learning initiatives.