Webvent Academy

Bringing Professionals Together

Resetting the Stride: Embracing an Agile Sprint Selling Approach

Wednesday, November 10, 2021 2:00pm - 3:00pm EST

Host: Association for Talent Development
By: Andrea Grodnitzky, Chief Marketing Officer, Richardson Sales Performance and John Elsey, CEO, Richardson Sales Performance

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The future of sales is changing every day. Customers need change. Perceptions of value fluctuate. Stakeholder dynamics are unpredictable. The environment is volatile, and sellers need to guide customers through the process of buying. But it's difficult when the processes sellers rely on have become rigid and inflexible. The answer? Embrace agility to prepare sellers to respond to changing requirements, lean into driving consensus, and visualize what they need to do to close more business.

During this event, you will learn:

  • How Agile principles equip sellers to respond and adjust based on changing customer requirements
  • The latest neuroscience and behavioral science research into how buyers buy and how sellers can be more effective at driving momentum
  • How sales methodology and sales enablement strategies intersect and the data needed to support and measure them


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Andrea Grodnitzky
Andrea Grodnitzky

Chief Marketing Officer, Richardson Sales Performance

As Richardson Sales Performance’s Chief Marketing Officer, Andrea is responsible for demand generation and value creation through strategic marketing, brand awareness, digital optimization, product launch initiatives, and market-facing thought leadership to drive sustained, organic growth.

With a passion for sales and customer-centric activity, Andrea and her team work to inspire customers across the engagement lifecycle and support them in their journey to market leadership by delivering fresh perspectives to their sales challenges.  

John Elsey
John Elsey

CEO, Richardson Sales Performance

John D. Elsey is President and CEO of Richardson Sales Performance, leading the company’s global go-to-market strategy and vision around being a mission-critical resource to executive leaders who strive to improve and sustain revenue performance via world-class selling teams.

With more than 15 years of helping clients design and implement programs that drive measurable improvements to performance, John provides executive sponsorship to many of Richardson Sales Performance’s clients throughout their sales transformations. As a business executive himself, John combines his experience in skill development within the sales function with helping customers connect their human talent initiatives to what matters most — improvements in their companies’ operational metrics.  


  • Richardson Sales Performance

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