Webvent Academy

Bringing Professionals Together

How to Create an Effective Measurement and Reporting Strategy

Friday, February 25, 2022 2:00pm - 3:00pm EST

Host: Association for Talent Development
By: David Vance, Executive Director, Center for Talent Reporting and Peggy Parskey, Assistant Director, Center for Talent Reporting

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For many people in our profession, it is a struggle to create a measurement and reporting strategy. It doesn’t have to be hard. Join this webinar to learn a simple approach to get you started. Dave Vance and Peggy Parskey will employ concepts from their 2021 book Measurement Demystified: Creating Your L&D Measurement, Analytics, and Reporting Strategy and from their just-released 2022 book Measurement Demystified Field Guide. They will share a step-by-step process which employs an easy-to-use framework for classifying, selecting, and reporting the most appropriate measures to meet your needs.

During this webinar, you will learn:

  • A step-by-step approach to creating a measurement strategy
  • The four most important reasons to measure
  • The importance of a balanced set of measures
  • How to report the measures


Please register above to view this Webinar.


David Vance
David Vance

Executive Director, Center for Talent Reporting

David Vance is the executive director of the Center for Talent Reporting, which is a nonprofit organization dedicated to the creation and implementation of standards for human capital reporting and management. He is the former president of Caterpillar University, which he founded in 2001. Until his retirement in January 2007, he was responsible for ensuring that the right education, training, and leadership were provided to achieve corporate goals and efficiently meet the learning needs of Caterpillar and dealer employees. Prior to this position, Dave was chief economist and head of the Business Intelligence Group at Caterpillar Inc., and was responsible for economic outlooks, sales forecasts, market research, competitive analysis, and business information systems.

Dave was named 2006 Chief Learning Officer of the Year by Chief Learning Officer magazine. He is a trustee and lead independent director for State Farm Mutual Funds, and an advisory board member for Capital Analytics and Knowledge Advisors. His first book, The Business of Learning: How to Manage Corporate Training to Improve Your Bottom Line, was published in October 2010.

Peggy Parskey
Peggy Parskey

Assistant Director, Center for Talent Reporting

Peggy Parskey is the assistant director of the Center for Talent Reporting. Peggy owns her own consulting firm, Parskey Consulting, providing measurement and organizational change consulting services. Peggy leverages more than 25 years of expertise in performance measurement, management of change, human performance improvement, and knowledge management to improve clients’ organizational, team, and individual performance.

Peggy is also a principal consultant in measurement with Explorance, a firm focused on talent measurement across the entire employee lifecycle. She is the co-author of Learning Analytics, second edition, with John Mattox and Cristina Hall, and is the co-author with David Vance of Measurement Demystified, recently published by ATD Press

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