Webvent Academy

Bringing Professionals Together

Beating the Forgetting Curve: A Behavioral Science Approach to Knowledge Retention

Wednesday, June 21, 2023 2:00pm - 3:00pm EDT

Host: Association for Talent Development
By: Iyad Uakoub, Senior Director of Behavioral Science, Sounding Board

This Webinar is available only to members.   Sign in if you are a member.  

This Webinar has ended, but you can view its content in the archive below.

As budgets have tightened, emphasis on proving return on investment in learning and development programs has increased. ROI often connects to knowledge retention, but participants forget 50-90 percent of learning gained through traditional training. Beating the forgetting curve requires a holistic approach to learning and development. Join this session to learn how to take a behavioral science approach to learning and development to increase knowledge retention and boost the ROI in L&D.

During this event, you will learn to:
• Understand the forgetting curve and how best to combat it
• Drive greater knowledge retention through holistic approaches to learning and development
• Assist employees in applying knowledge gained through training to their daily work


Primary Capability Covered: Learning Sciences

Participation in this event can be reported for one (1) continuing education point toward inital certification eligibility or recertification of your APTD or CPTD credential.



Please register above to view this Webinar.


Iyad Uakoub
Iyad Uakoub

Senior Director of Behavioral Science, Sounding Board

Iyad Uakoub leads behavioral science at Sounding Board. His mission is to connect science to practice and tell evidence-based stories to fuel the company’s growth. He led L&D and People programs for three multibillion-dollar tech startups and designed nationally recognized coaching and data insights interventions at Stanford, Purdue, and the UN. He did his master’s and doctoral research in organizational behavior, management, and psychology at Purdue, USF, and Harvard. Iyad is also a fellow at the Harvard Institute of Coaching, a Fulbright scholar, and a certified coach.


  • Sounding Board, Inc