Webvent Academy

Bringing Professionals Together

ATD Research: Measurement and Impact

Thursday, October 12, 2023 2:00pm - 3:00pm EDT

Host: Association for Talent Development
By: Rocki Basel, Associate Director, Research, ATD and Kevin M. Yates, Learning Measurement Advisor

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ATD will release new research that will focus on evaluating learning impact. Topics to be covered include data literacy, technology, data privacy, and making data-driven decisions. This report will conclude with recommendations to help organizations make data-driven decisions. 

Key findings from the report include:

  • More than two in five talent development professionals rated their organization as good or excellent at measuring the effectiveness of their learning programs. 
  • The most common evaluation framework used by organizations was Kirkpatrick's Four Levels of Evaluation. 
  • The two most common ways to collect evaluation data were online surveys (92%) and informal conversations (67%). 
  • 87% of organizations found it difficult to isolate training's impact. 

Primary Capability Covered: Evaluating Impact

Participation in this event qualifies for one (1) professional development point for initial certification or recertification of the APTD and/or CPTD credential.


Rocki Basel
Rocki Basel

Associate Director, Research, ATD

Rocki Basel, Ph.D. joined the Association for Talent Development (ATD) in 2022 as the Associate Director of Research. Prior to joining ATD, she was a researcher for other national membership organizations. Her research interests include workplace culture, employee engagement, mental health, and organizational communication. She has a Ph.D. in communication studies from Kent State University. 

Kevin M. Yates
Kevin M. Yates

Learning Measurement Advisor

Kevin M. Yates is known in the global training, learning, and talent development community as the L&D Detective. He investigates impact and solves measurement mysteries with facts, clues, evidence, and data. With 25+ years industry experience serving in diverse roles across multiple industries, Kevin examines fulfillment of purpose for training and learning. He is also founder and president of Meals in the Meantime, a nonprofit providing food support and assistance with pop-up food pantries.


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