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Webvent Academy

Bringing Professionals Together

Sales Training in 2024: What You Need to Know to Deliver Results

Wednesday, October 11, 2023 2:00pm - 3:00pm EDT

Host: Association for Talent Development
By: Spencer Wixom, President & CEO, The Brooks Group and Joe Bigler, North American Director of Customer Care, Hitachi Energy
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As a sales enablement leader, you know that training and coaching are essential for sales teams to reach revenue goals. But with so many different approaches and changing buyer behaviors, building a successful program can be difficult.

In this webinar, we’ll share strategies to deliver an effective and engaging sales training program with a measurable impact.

During this webinar, you’ll learn how to:

• Accurately assess your sales team to identify skills gaps.
• Build training programs that equip sellers with the skills they need to engage today’s buyers.
• Leverage a sales process that aligns the organization with a common language.
• Drive utilization in your sales enablement platform.
• Incorporate sales coaching more effectively to reinforce training.
 

Primary Capability Covered: Coaching

Participation in this event, either live or recorded, can be reported for one (1) point toward the professional development requirement for inital certification eligibility or recertification of the APTD or CPTD credential. 

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Presenters

Spencer Wixom
Spencer Wixom

President & CEO, The Brooks Group

Spencer Wixom is the president and CEO of The Brooks Group. His primary responsibility is leading the organization to deliver transformational performance improvement to its clients’ sales teams. This is done by harnessing the collective effort and expertise of The Brooks Group executive team and empowering market-leading talent throughout the organization. Spencer joined The Brooks Group after many years leading global teams as an executive in the sales transformation space, including marketing, sales enablement, research and analytics, and client success.
 


Joe Bigler
Joe Bigler

North American Director of Customer Care, Hitachi Energy

Joe is a high-energy, global sales leader with proven and progressive telecommunications experience focused on developing strategic client relationships resulting in consistent and dramatic sales growth for companies ranging from $40M - $25B in revenue. Joe has a proven track record of business development success in the electrical and electronic manufacturing industries, and with professional selling through both direct sales and channels sales.


Sponsors

  • The Brooks Group