Webvent Academy

Bringing Professionals Together

ATD RESEARCH: Measuring Informal Learning

Thursday, August 22, 2024 2:00pm - 3:00pm EDT

Host: Association for Talent Development
By: Caroline Cope, Senior Researcher, ATD and Rocki Basel, Director, Research, ATD

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In this study we’ll explore the idea that learning can happen anywhere. We’ll study how organizations are supporting informal learning; how (and whether) they are measuring and tracking this type of learning; motivating employees to take the initiative to learn on their own; and challenges and benefits of self-directed learning. Specific types of informal learning will include mentoring, memberships in professional groups, stretch assignments, networking, and online learning resources (i.e., gamification, etc.).

Key findings from the report include: 

• Average number of informal learning opportunities offered by organizations is 5
• At 33 percent of organizations, informal learning makes up more than half of the total learning
• 35 percent of organizations measured the effectiveness of informal learning
• 51 percent of respondents believed use of informal learning will increase in the next two years



Caroline Cope
Caroline Cope

Senior Researcher, ATD

Caroline Cope joined the Association for Talent Development (ATD) in 2021 as a senior researcher in the research department. Prior to joining ATD, she studied trends related to graduate education and training for the American Psychological Association as a research officer. She has a master’s degree in sociology from American University.

Rocki Basel
Rocki Basel

Director, Research, ATD

Rocki Basel, Ph.D. joined the Association for Talent Development (ATD) in 2022 as the associate director of research. Before joining ATD, she was a researcher for other national membership organizations. Her research interests include workplace culture, employee engagement, mental health, and organizational communication. She has a Ph.D. in communication studies from Kent State University.