L&D budgets are under pressure, and AI is reshaping how learning is measured. In 2025, proving impact isn’t optional—it’s survival. Yet, many organizations struggle with limited resources to evaluate learning effectively. This session explores why impact—not content or AI—should be your top priority and how a strategic approach to measurement can safeguard your role, your programs, and your influence in the evolving learning landscape.
During this event, you will learn to:
An academic turned entrepreneur, Dr. Alaina Szlachta is the founder of By Design Development Solutions, a consulting firm specializing in data enablement. With a background in research and public health education, she partners with learning and operations teams to integrate measurement and evaluation systems into daily practices, creating continuous feedback loops that drive efficiency and profitability. Her expertise spans higher education, DEI, finance, victim services, real estate, healthcare, and SaaS.
Passionate about culturally responsive teaching and behavior-driven curriculum design, Alaina shares her knowledge through writing, speaking, and as the host of Measurement Made Easy, a free community of practice focused on impact measurement strategies. When not revolutionizing data practices, she enjoys exploring Austin, Texas, running, and kayaking around Lady Bird Lake.
Britt Brewer is the senior director of creative xperience at BookClub, where she transforms book insights into dynamic, multimodal learning experiences. As the host of Book Wise, a weekly podcast on books and leadership, she brings her deep expertise—having read hundreds of business non-fiction books—to help professionals distill key insights. Previously, she was the Creative Lead for Last Night’s Late Night at Entertainment Weekly and has developed creative strategies for brands like Carnival, Hulu, and New York Magazine.
A seasoned writer across multiple mediums, Britt has written an original feature script for Amazon Studios and developed projects with Oscar-winning producers. Her plays have been produced Off-Broadway, and her recent audio script credits include work for Paramount, WNYC, and Meet Cute. She is a proud alum of the Obie Award-winning playwright collective, Youngblood.
