Webvent

Webvent Academy

Bringing Professionals Together

Improve Your Value: Why You Should Focus on Impact, Not Content or AI in 2025

Tuesday, April 22, 2025 2:00pm - 3:00pm EDT

Host: Association for Talent Development
By: Alaina Szlachta, Founder, Author & Measurement Architect, By Design Development Solutions and Ben Lowell, BookClub
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L&D budgets are under pressure, and AI is reshaping how learning is measured. In 2025, proving impact isn’t optional—it’s survival. Yet, many organizations struggle with limited resources to evaluate learning effectively. This session explores why impact—not content or AI—should be your top priority and how a strategic approach to measurement can safeguard your role, your programs, and your influence in the evolving learning landscape.

During this event, you will learn to:

  • Focus on What Matters: Measure learning impact without unnecessary complexity.
  • Leverage What You Have: Use existing tools and data to track results.
  • Prove Value on a Budget: Show L&D’s impact with minimal resources.

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Presenters

Alaina Szlachta
Alaina Szlachta

Founder, Author & Measurement Architect, By Design Development Solutions

An academic turned entrepreneur, Dr. Alaina Szlachta is the founder of By Design Development Solutions, a consulting firm specializing in data enablement. With a background in research and public health education, she partners with learning and operations teams to integrate measurement and evaluation systems into daily practices, creating continuous feedback loops that drive efficiency and profitability. Her expertise spans higher education, DEI, finance, victim services, real estate, healthcare, and SaaS.

Passionate about culturally responsive teaching and behavior-driven curriculum design, Alaina shares her knowledge through writing, speaking, and as the host of Measurement Made Easy, a free community of practice focused on impact measurement strategies. When not revolutionizing data practices, she enjoys exploring Austin, Texas, running, and kayaking around Lady Bird Lake.


Ben Lowell
Ben Lowell

BookClub

Ben is addicted to learning and is a self-proclaimed life-long learner. Working for Fidelity Investments, Instructure, Pluralsight, and Class Technologies he has held various roles including Director of L&D, Director of E-Learning, Facilitator/Instructional Designer, Learning Consultant, Enterprise Sales, and one of his favorite roles, Jr. High Spanish teacher. Ben is passionate about stories and books and believes in the power of compelling stories to change lives.

Ben was born in South America and has lived a combined 9 years across Ecuador, Guatemala, and Puerto Rico. Ben currently resides in Utah with his wife and 3 daughters. Outside of work, Ben is a freelance actor, composer, and aspiring playwright.


Sponsors

  • BookClub