Webvent Academy

Bringing Professionals Together

Four Key Skills to Change Company Culture

Tuesday, November 27, 2012 12:00pm - 1:00pm EST  
Host: Association for Talent Development
By: Joseph Grenny, Co-founder, Author, VitalSmarts

Organizational initiatives often fail not because they are inadequate, but because the company doesn't support the four critical competencies of a high-performance culture operating system. Joseph Grenny's latest research and case studies on high-performance cultural operating systems reveal the DNA of organizations that execute superbly and innovate consistently.

So what makes for a powerful cultural operating system? VitalSmarts' research shows organizations need four key skills to enable world-class execution and innovation.

  • Individual: Self-directed change
  • Interpersonal: Open dialogue
  • Team: Universal accountability
  • Organizational: Influential leadership

If your organization does not have these four skills, then execution and innovation are not optimized. Joseph Grenny will discuss this in detail and will answer your questions. Joseph Grenny will discuss this in detail at this webinar and answer your questions.


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Joseph Grenny
Joseph Grenny

Co-founder, Author, VitalSmarts

Joseph Grenny is the four-time New York Times best-selling co-author of Change Anything, Crucial Conversations, Crucial Confrontations, and Influencer. He is also the co-founder of VitalSmarts, an innovator in corporate training and organizational performance. VitalSmarts has consulted with more than 300 of the Fortune 500 companies and trained more than 800,000 people worldwide. www.vitalsmarts.com

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