Webvent Academy

Bringing Professionals Together

Good Company: Business Success in the Worthiness Era

Wednesday, April 10, 2013 10:00am - 11:00am EDT  
Host: Association for Talent Development
By: Laurie Bassi, CEO, McBassi & Company

Good companies - those that are good to their employees, their customers, their communities, and the environment - make more money than their less worthy competitors. Come hear economist Dr. Laurie Bassi share the hard-nosed evidence, describe the convergence of forces behind these findings, and discuss what this means for HR and learning professionals. You'll leave armed with powerful new evidence and a fresh perspective you can use to get the resources you need to help your organization be a "good company".


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Laurie Bassi
Laurie Bassi

CEO, McBassi & Company

The CEO of McBassi & Company, Dr. Laurie Bassi is an internationally-renowned HR analytics expert.  In 2001, she founded McBassi, a leader in using behavioral economics to improve organizational performance. She works with McBassi clients, ranging from start-ups to Fortune 100s, to help them unleash human capability within their organizations.

In the earlier years of her career, Laurie served as vice president for research at ASTD, director of research at Saba Software, director of two US government commissions, and a tenured professor of economics and public policy at Georgetown University.  She is also a licensed investment advisor who, for over a decade now, has been generating above-market returns by investing in companies with superior human capital management.

As an HR analytics expert and thought leader, Laurie is a much-sought speaker who has engaged audiences on every continent except Antarctica.  As a still-recovering academic, she is a prolific author, with over 90 published papers and books.  Her most recent books include the HR Analytics Handbook and Good Company: Business Success in the Worthiness Era, the winner of the 2012 Nautilus Gold Award for the best business/leadership book of the year.

She holds a Ph.D. in economics from Princeton University, a M.S. in industrial relations from Cornell University, and a B.S. in mathematics from Illinois State University.


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