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Sales Training Research: Success Strategies for 2025

Wednesday, February 12, 2025 2:00pm - 3:00pm EST

Host: Association for Talent Development
By: Spencer Wixom, President & CEO, The Brooks Group and Michelle Richardson, VP of Sales Performance Research, The Brooks Group
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Top-performing sales teams succeed even in challenging climates. This webinar, based on research from The Brooks Group’s Sales Performance Research Center, reveals what separates successful sales teams from those that don’t meet their revenue goals.

Join us to learn what elite sales teams do differently to build long-term customer relationships and drive profitability, including:

  • Top three strategic priorities for 2025
  • Mission-critical sales skill gaps your training program must address in 2025
  • Specific strengths and best practices of elite sales teams
  • Training, coaching, and onboarding strategies of winning sales teams
     

Presenters

Spencer Wixom
Spencer Wixom

President & CEO, The Brooks Group

Spencer Wixom is the president & CEO of The Brooks Group. His primary responsibility is leading the organization to deliver transformational performance improvement in their client’s sales teams. This is done by harnessing the collective effort and expertise of The Brooks Group Executive team and empowering market-leading talent up and down the organization.

Spencer joined The Brooks Group after many years leading global teams as an executive in the sales transformation space, including marketing, sales enablement, research and analytics, and client success.


Michelle Richardson
Michelle Richardson

VP of Sales Performance Research, The Brooks Group

Michelle Richardson is the vice president for sales performance research. In her role, she is responsible for spearheading industry research initiatives, overseeing consulting and diagnostic services, and facilitating ROI measurement processes with partnering organizations.

Michelle brings more than 25 years of experience in sales and sales effectiveness functions through previously held roles in curriculum design, training implementation, and product development to the Sales Performance Research Center.


Sponsors

  • The Brooks Group